Product Innovation

Product Innovation is the creation and implementation of a new product or service. Product innovation also refers to products already in use.

The three different levels of product innovation includes discontinuous innovation, ideas that radically change how people live. Second, dynamically continuous innovation, marked changes use to existing products. Third, continuous innovation, slight modification of existing products. Most common is continuous innovations which will help a business long term, but as sales decline the many investments into the product may out weight the returns.

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