Brands

A brand is the overall customer experience and feeling about a company. Brands are often associated with businesses, but more recently brands are associated with individual status. Businesses and individuals tyically use branding to distinguish and communicate what makes them different from others. Sometimes the word "brand" and "logo" are used interchangeable, but logos are just the image of the company whereas the brand go deeper than just the image. According to USA TODAY the top 8 brands in the world are following: 

1. Apple. • Brand value: $214.48 billion.
2. Google. • Brand value: $155.50 billion. ...
3. Amazon. • Brand value: $100.76 billion. ...
4. Microsoft. • Brand value: $92.72 billion. ...
5. Coca-Cola. • Brand value: $66.34 billion. ...
6. Samsung. • Brand value: $59.89 billion. ...
7. Toyota. • Brand value: $53.40 billion. ...
8. Mercedes-Benz. • Brand value: $48.60 billion. ...       

Photo Credit: brandtrends.com